Flaneur Wines | Our Story

Craftspeople

Marty Doerschlag – Founder

Flâneur—it’s the life I lived between selling my first company and starting Flâneur Wines. I observed the world, went slowly, traveled without a map, and noticed small details. This carefree time eventually led me to Oregon and some of the finest lands for cultivating grapes.

Growing up in Dublin, Ohio, I was surrounded by farms and learned to appreciate that hard work yields exceptional results. In college, I gravitated toward friends who worked in restaurants and was the cheerful beneficiary of their cooking experiments. I learned how to pair wines with food and began to understand how wine elevates the experience.

In 2005, I sold my shares in WD Partners, Inc., a design, architecture, and construction management firm started by my father. I was burned out. Our firm had grown from 13 people to 600 and we had been named the Ernst and Young Entrepreneur of the Year in 2004. All the while, I made sure that our company retained the feel of a small, personal business. But I was ready to pursue happiness somewhere else.

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That somewhere turned out to be farming grapes—pinot noir specifically—and nowhere are conditions better than in the Willamette Valley. I’ve assembled a world-class team for each stage of the process—farming, winemaking, hospitality—each part of equal importance. Our tight-knit group works together toward our shared goal: building one of the top wine brands in the world.

To me, Flâneur Wines means delivering excellence in everything and for everyone, whether employee, guest, distributor, or retail partner. I invite you to visit Flâneur Wines and experience what I mean. Once you come here, you’ll want to return again and again.

Favorite Flâneur Wine Experience: Winemaking is incredibly sensory, so every experience at Flâneur has a special place in my memories. There’s nothing more exciting than seeing our vineyards full of ripened grapes ready to be turned into wine, or experiencing the mouthwatering smell of the winery during fermentation.

Anthony Sereni –  Director of Winemaking

Anthony’s journey into winemaking began with a fascination for flavors and combinations discovered while exploring the diverse culinary landscape of Philadelphia. It was there that his passion for food and wine was ignited, with early favorites including Alsatian Riesling and Oregon Pinot Noir.

Seeking a deeper understanding of agriculture, Anthony and his wife embarked on a journey across the globe, working and volunteering on farms in New Zealand, Thailand, Vietnam, and Spain. It was in New Zealand where Anthony fell in love with winemaking, experiencing firsthand the dedication and creativity required to produce exceptional wines.

In Spain, he embraced the challenges of traditional winemaking methods, solving problems and finding inspiration amidst ancient vineyards and rustic equipment. This hands-on experience shaped his approach to winemaking, instilling in him a deep appreciation for the craft.

Returning to Oregon in 2012, Anthony immersed himself in every aspect of winemaking, from cellar work to vineyard management. His passion for Oregon Chardonnay led him to pursue a Master’s degree in Enology at Oregon State University, where he conducted research on the mouthfeel of Chardonnay—a topic close to his heart.

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After completing his thesis in 2016, Anthony joined the prestigious team at Archery Summit, honing his skills and crafting world-class wines working under the mentorship of celebrated Willamette Valley Winemakers, Chris Mazepink and Ian Burch.  However, his journey eventually led him to Flâneur, drawn by the allure of the word, the vineyards, and the people.

As Director of Winemaking at Flâneur today, Anthony blends his diverse experiences and unyielding passion to craft wines that mirror the distinct terroir and spirit of the Willamette Valley, all while upholding Flâneur’s conscientiously technical yet spontaneously whimsical approach. His journey stands as a testament to his devotion to winemaking’s artistry and his ongoing pursuit of growth and innovation.

Jaime Cantu – Director of Vineyards

Growing grapes didn’t start as a passion for me; at first, it was just a job. But the more I did it and the more I learned, the more I became personally invested in the land and the vines. I made vineyard management my career and I’ve never considered anything else.

With 29 years of industry experience, I’m fortunate to have worked in such well-recognized wineries as Domaine Drouhin and Stoller, Lone Star, Spirit Hills, and Knudtson Vineyards. Working with a variety of growers and winemakers, I’ve absorbed techniques and knowledge that you can’t learn from any textbook.

The boutique approach of Flâneur and the opportunity to work closely with the owner and winemakers were things I could not pass up. I wholly embrace the mission of organic farming and the challenge to have our vineyards recognized as some of the best organic farms in the valley—if not the world.

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Perhaps my favorite part of working at Flâneur is the team spirit. We all work hard, but then, like the flâneur, take time to relax over a meal, enjoy each other’s company, and breathe in the pure Oregon air. I believe that our collective desire to create the finest wines and hospitality experiences is what distinguishes Flâneur from other wineries. And as a pilot in my free time, there is nothing I enjoy more than the beautiful site below when flying over our vineyards.

Favorite Flâneur Wine Experience: It is difficult to pick one favorite moment when my Flâneur experience has been a collection of memorable times. But the hard work that unites us during harvest is particularly striking, and I cherish how we come together for family-style lunch even on our longest, toughest days.

Russell Lichtenthal – Global Sales Director

Growing up watching cooking shows and reading chef memoirs, I always knew I wanted to pursue a career in food. I gravitated to the kitchen, earning my culinary degree from Johnson & Wales University in Providence and a degree in hospitality management from Le Cordon Bleu in Australia.

But I quickly realized that life in the front of the house suited me better. I developed a passion for wine, and coupled with my love of guest interactions, I took numerous wine courses on my days off, giving me a wonderful foundation of knowledge to build upon.

For eight years, I lived the life of the flâneur, traveling from country to country, soaking up the exciting cultures and each unexpected experience. I worked at famed hotels and restaurants—the Pierre Hotel in New York City, Terroir Wine Bar, and the Four Seasons in DC—and worked nine months of harvest in Germany, Italy, and Slovenia. I also worked for wine importers in China for three years.

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Landing at Flâneur Wines was the fulfillment of a vision. I believe wholeheartedly in our mission and approach to wines because that’s how I like to live my life: simply and driven to excel. As Director of Hospitality & Sales, I am responsible for leading guest relations and helping grow the Flâneur winery. When I’m not traveling and forging new sales partnerships, you’ll find me splitting my time between hosting guest tastings and designing the Grain Elevator—or watching Seinfeld or playing guitar.

Favorite Flâneur Wine Experience: For my last interview, I came out to Oregon for two days to explore the vineyards and the Grain Elevator. For me, it was like looking into the future at what my life could be.

Kellie Campbell – Director of Membership & Hospitality

Born in South Oregon with the spirit of the flâneur, I’ve traveled to more than 15 countries where I’ve immersed myself in local culture and traditions. It’s this thirst for exploration and friendship that brought me to Flâneur Wines and continues to feed my enthusiasm to create a personalized experience for every guest. 

My knowledge of wine began in a small Italian restaurant in Australia. The all-Italian staff painted a vivid picture of what wine meant to them: family, memories, and traditions. Back in Oregon, I dove into a career in wine at Domaine Drouhin Oregon. This deep connection to wine to led me to undertake the rigorous WSET Certification Course, completing Levels 1-3. 

At Flâneur, I’m readily recognizable by my peals of laughter but I’m also known for my passion to understand individual palates and match each person with the perfect wine. I take pride in educating our visitors and future staff members on the Willamette Valley and our wines, as well as the meaning of the flâneur. Along with our tight-knit team, I create new and diverse experiences for our wine club members. 

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I love a challenge (I studied Modern Greek just so I could learn the alphabet). I want people to come to our winery for experiences that create lifelong memories, ones that will bring them back to our Willamette Valley at every opportunity for years to come.

Favorite Flâneur Wine Experience: During my first moment tasting Flâneur wines in the cellar—even before working here—I fell head over heels. In their youth, the wines tasted outstanding. But Grant’s vision and passion for their potential was flooring, and I could taste this in each sip.

Amelia Dobbes – Director of Marketing

Growing up the daughter of a winemaker, I became immersed in the Willamette Valley wine culture from a young age. I grew up speaking its language, admiring our region’s creative wine professionals and tasting my way through the Willamette Valley, developing my palate along the way.

My summer months home from college were spent working for my Father’s companies, Dobbes Family Estate and Wine by Joe. Upon graduating with a degree in Marketing and International Business from Oregon State University, I joined the family business full time. I eagerly absorbed as much as I could while working in all facets of the business, from back of house cellar work, front of house tasting room, national sales support and marketing. 

I craved a holistic understanding of wine which brought me to work for Southern Glazer’s Wine and Spirits as a Sales Consultant for the State of Nevada. There, I managed a book of business consisting of 400+ on and off premise accounts where I sold beer, wine, and liquor.

Following my time at SGWS I interned at the Carlton Winemaker’s Studio where I worked for multiple boutique luxury labels. During that vintage I spent most of my time with Winemaker Isabelle Meunier as her vintage intern. 

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I joined the Flâneur team at the start of 2022 as the Director of Marketing. Every day I get to work with stunning wines, sustainably farmed vineyards (with views that cannot be beat), and wonderful humans. I not only love working with this hard working team, but a brand and establishment that fully embodies the Flâneur lifestyle. I am constantly reminded to pause, take in the beauty around me, and allow myself to draw inspiration from these moments along the way.

I’ve discovered my own obsession with this craft and all that it represents. Artistry, working with your hands, culinary parallels, agriculture, sustainability, and business. I can’t think of a future that melds such diversity and excitement together and leaves me convinced at the end of each day that the lines of work and play are truly undefined with a career in wine.

Madeleine Fouch – Tasting Room & Hospitality Manager

Born and raised in Texas to parents who met in culinary school, it was fitting that I would trek a similar path on the onset – I was encouraged to attend the Culinary Institute of America (CIA) in Hyde Park, where I developed a deep passion for all things food. 

After completing my Associates, I found myself in the Wine Studies course only to find out wine was more than just fermented grapes. It was history, geology, art, science, a time capsule, and most importantly, a lifestyle. 

After finishing the CIA with my bachelors in Hospitality & Restaurant Management, I decided to head to the city of endless culinary diversity: New Orleans. However, I still wanted my foot in the wine door, so I took a part time job at a self-serve wine bar called WINO, whereas as a broke culinary student, I had the chance to taste a plethora of wines in a short period of time. Eventually, I was entrusted to manage and buy for this little powerhouse wine bar. 

After 3 Mardi Gras, I decided to take my career to the next level and motivated myself to move across the country to Oregon Wine Country. For a brief time, I worked at a champagne bar in Portland, before getting an amazing opportunity to work at Domaine Drouhin Oregon in the Dundee Hills. Here, my involvement in the wine industry was cemented as a career. 

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In June 2022, I accepted the position as Tasting Room Manager at Flâneur Wines. Here I get to cook, spend time in the vineyard, pour bubbles, and hang out with amazing people in an amazing place all day. Come on by, and let’s talk cheese, wine, and restaurants! 

PS – I go by Madeleine, not Maddie 😉

Mindy Casteel – Assistant Hospitality Manager

The Willamette Valley is ingrained in many facets of my life. It has been a part of my journey every step of the way. My father planted many vineyards in the region in the late 1970’s and early 1980’s. He is such a pioneer and an inspiration in my life and how I fell in love with wine and the valley. Wine has always been on the table and represents a sense of community and joy. After graduating from Arizona State I went to England to learn to make Beer and upon returning, my father and I opened a brewery in Arizona called Old Bisbee Brewing Company. We did not stop at beer and now have a distillery focused singularly on gin. I have been in the Oregon wine industry since 2011 and feel honored to have worked at Bethel Heights for many of those years and cherish my family there.

I have two beautiful daughters who remind me everyday that life is about growth and adventure, pushing me to always be the best version of myself.
 
If you have noticed all of the crystals in the tasting room, they are there to manifest positive energy! I have been told that my laugh sounds like a cackle (it is very loud), so you will definitely hear Kellie and I from a mile away.
 
Flaneur isn’t just a winery, it is a family, and one that welcomes our guests wholeheartedly with beautiful wines, a cozy space and enlightening conversation.
Sandy Willats- Hospitality Ambassador

Everyone has an aha moment with wine – that moment when you realize there’s something special about the bottle you’re drinking and there must be much, much more that needs to be discovered. For me, that moment was a bottle of Pinot Noir from the Willamette Valley. Ever since that dinner back in the 90s, I’ve been a diligent student, never passing up an opportunity to learn more.

I started my wine education on my own and believing that teaching is the best educator, started a tasting club with friends where I researched a topic then taught my friends what I had learned (all while tasting, of course.) Since then, I’ve earned certificates from the International Sommelier Guild and completed the WSET3 with distinction. Most recently, I’ve done a deep dive into Northern Italy and France (with honors) through the Wine Scholar Guild. It is always my desire and pleasure to share what I’ve learned with others to enhance their appreciation for wine.

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Prior to moving to Oregon expressly to participate in the Willamette Valley wine culture, I had a long and storied career in advertising taking me from Chicago to San Francisco and most recently Minneapolis. (Needless to say, I enjoy the winters in Oregon much more than those in Minnesota!) My husband and I are avid travelers and of course, take any opportunity to visit wineries, wherever we are.

I knew in my first interview with Kellie that Flâneur was the place for me. I love that the staff shares my passion for exploring wine the world over. Their knowledge and experience inspires me everyday.

Juan Corona –  Vineyard Assistant

I am very happy to be part of a company that treats their employees like family. Starting from the owner, Marty to my childhood friend Jaime Cantu, who recruited me here to do what I love most, be in the vineyard.

I have had such great experiences working with the whole Flâneur team. It’s such a great feeling being part of this company and I wouldn’t want to work anywhere else but here.

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Savor summer evenings with us every Friday and Saturday from 4:30 pm to 6 pm at our extended “wine bar” experience, The Last Glass.

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